Temporary content was first made popular

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Ephemeral (content) Ephemeral content on social media is a particular type of content that “expires” and is intended to disappear after a certain period of time, usually 24 hours.by Snapchat and then by the story format, now present on many platforms including Instagram, Facebook, WhatsApp and Telegram. Ephemeral content has an informal character compared to posts intended for the feed; it is often created with less production effort and communicates immediacy and closeness to the viewer.


Its very rapid and immediate use has the ability to attract british student data users' attention in the short term. Engagement Engagement literally means “involvement” and, in social media marketing, indicates the active interaction of users with published content. Interactions can include comments, shares, likes, profile visits, survey responses, link clicks and other actions that demonstrate participation and involvement. It can be measured through the engagement rate, which is the metric that records the rate of user involvement with respect to a post, video or other types of advertising content.


Fan base Similar to the “hard core” of supporters, in social media marketing the fan base is a group of users united by a strong interest and affinity for a brand, a public figure or an organization, who they actively follow on the official social channels, interacting with the contents. Often, but not always, the fan base coincides with the number of followers of a social profile .