Checking a mobile number database: why and how?

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Maintaining an up-to-date contact database is essential for businesses. Indeed, checking your number databases helps improve the effectiveness of your campaigns and the quality of your information. Your decision-making will also be more efficient and effective thanks to the relevance of your database. Summary I – Why check your contact database? 1- Cost reduction 2- Improving the effectiveness of marketing campaigns Importance of reaching the right recipients Impact on conversion rates and customer engagement 3- Compliance with regulations Compliance with GDPR and other personal data regulations Risks associated with non-compliance II

How to identify obsolete numbers? 1- Analysis of SMS campaign returns 2- Request for verification from operators III – How to use our HLR verification solution? 1- Presentation of HLR number verification algeria phone number data tools 2- What information do we get after an HLR check? Details of the data retrieved Deadline Analysis of international numbers IV – Steps to check and clean your contact database from the platform 1- Import 2- Verification 3- Use Having an outdated contact list has several negative consequences. The first is the unnecessary costs that are generated by the presence of incorrect or invalid numbers in your database. Second, an outdated database also has an impact on the quality of your communication. Errors may appear, or the content may no longer be relevant to some of your contacts.

Finally, an outdated database leads to a lower conversion rate. Your ability to reach and convert your prospects will then be affected. In order to avoid these problems and limit the risks, we have implemented HLR number verification . The Home Location Register ( HLR ) allows you to test the validity of your mobile numbers. By verifying your databases before carrying out your SMS campaigns , you will improve the returns from them. I. Why check your contact database? 1. Cost reduction Having obsolete numbers in your contact databases increases the costs of your SMS campaigns and calls. In fact, each SMS sent is billed to you at €0.045.

In addition, on average 15% of numbers are deleted after verification. So let's say you send an SMS campaign to 30,000 numbers without verifying them, it would cost you €1,350. By verifying your numbers, you can save more than €200 per sending! A significant budget that you can reallocate to other aspects of your business. 2. Improving the effectiveness of marketing campaigns Importance of reaching the right recipients. The effectiveness of your marketing campaigns is largely linked to the ability to reach the right recipients. That's why it's crucial to keep an up-to-date contact list. Indeed, a contact database segments your audience according to specific criteria.