The results make it a case study in the field of digital marketing

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khatunhumaira
Posts: 59
Joined: Tue Dec 24, 2024 4:39 am

The results make it a case study in the field of digital marketing

Post by khatunhumaira »

We were getting great results but… why not optimize the website to improve its performance even more? Our development team then got to work, with our CMS as a base , to create a custom website .

On the other hand, the implementation of a CRM has allowed us to improve communication flows with potential customers, increasing and improving sales opportunities. We have also done important work to align the tasks of the jordan email list Sales and Marketing departments (Smarketing) through training and a playbook . This step has been essential for the correct understanding of the commercial process and the department responsible by the client, adapting to their specific needs.

To help us in this process, in addition to implementing our own CMS for web and content management, we started using Salesforce for both CRM and Marketing Automation . Without a doubt, this was the final push to further enhance a 360º digital marketing strategy that allowed us to achieve our goals.

In the six months since the project began, a 50% increase in organic site sessions was achieved compared to the previous period, 335% more than the same period last year. At the same time, more than 1,700 qualified leads were recorded, going from just 1% of total leads to 40%.

Social networks have also contributed to the achievement of these results, generating more than 5,000 organic followers in just 3 months , with a 36% increase in LinkedIn impressions.

In summary, six different departments of We Are Marketing have given their valuable contribution to achieve these results:
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