SMS survey: how and why to use it?

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Today, we are seeing more and more new survey solutions. Among these solutions, the SMS survey allows sending several SMS messages in a row and receiving answers to the questions that are asked. Why send an SMS survey? SMS surveys have several advantages. First of all, they allow you to quickly collect useful information from your customers. SMS allows you to reach a large audience in a short time, with a response rate that is often higher, unlike traditional survey methods. Collecting essential information from your customers will allow you to better understand their needs and expectations. This way, you can adjust your strategy accordingly and increase customer satisfaction.

Examples of SMS survey use cases After a purchase: evaluate your customers' satisfaction using a rating system. You are organizing an event: choose the best slot for your customers by offering them several dates. You want to improve afghanistan phone number data your services: survey your customers to find out what would improve their satisfaction by choosing the free response format. How to send an SMS survey? Before you can create your SMS survey, you need to import your contact database. To do this, check out our dedicated tutorial here . Once your database is imported, you must write your questions, there is no limit to the number of questions. However, be careful of the total cost of your survey.

You can then set the desired response format (multiple, evaluation, free). Once your survey is created, all you have to do is activate it and schedule it to be sent. You can also watch our video tutorial where we help you create your SMS survey on SMS Partner. SMS survey: two solutions There are several solutions available for setting up an SMS survey, here are the main differences: Static survey: The static survey includes a series of questions that are sent as the answers are received. No customization of the questions is possible. Messages sent with Premium SMS Questions are set in advance and cannot be customized during the survey. Dynamic Survey: Dynamic survey customizes the questions that are asked based on the responses received from previously asked questions.

Messages sent with Premium SMS Questions are personalized based on the responses received At the end of the survey, a report is produced and allows you to highlight the important elements to remember from your campaign. Important points in the context of surveys Please note that legally, sending a survey requires validation from your customers before any contact. In addition, depending on the cases and the content of your messages, the SMS stop must be integrated: Read “ SMS Stop, what does the Law say? ” SMS Partner's solution for surveying your customers SMS Partner offers a survey solution available online at no additional cost. In addition, the surveys offered are dynamic surveys (with customization of the questions sent according to the responses received).