Once you’ve laid the foundation for your email marketing — that is to say, the reasons people should subscribe and stay subscribed — you should promote it everywhere. After all, no one will subscribe if they don’t know about it!
You can promote your email newsletter via:
Your website (sign-up forms are perfect and easy to implement)
Social media such as Facebook, Twitter and Instagram
Your YouTube channel
Mobile marketing
Print marketing (business cards, brochures, etc.)
Word of mouth
Be sure to mention the initial incentive they’ll receive, plus the ongoing benefits of subscribing to motivate the best subscribe rate. Want more ideas? Check out these 40 easy ways to build your email list.
4. Deliver valuable content
You’ve identified the reasons why people should subscribe; now, you need to follow through by delivering on your promises. When you develop valuable content, you can truly engage your audience, foster long-term customer loyalty and influence sales that help grow your side hustle into a full-time business.
Again, think about your customers. What problems do they have? How can you make their lives easier and better? Now, how can you leverage email marketing to do that?
Email content ideas include:
How-to tips and advice
Solving problems and answering common questions
Introducing new and useful resources
Delivering news your customers are interested in
Product comparisons
Customer spotlights and case studies
Freebies
As you create your content, strive to make it personal. Find a way to relate to your customers and create a sense of solidarity. Tell your story, speak to your audience and be a part of their shared community. Once you’ve developed compelling content that resonates with your customers, you can then promote offers and products that fuel profits:
Exclusive discount offers
Product showcases and catalogs
Buy-one-get-one deals
Early bird pricing
Email marketing isn’t just about marketing. Your emails shouldn’t be purely promotional. First, establish value. Then, you can leverage the trust you’ve built into happy customers who are thrilled to make their next purchase.
5. Motivate opens with strong subject lines
People receive 80 to 120 emails per day, so it’s easy to gloss over even the most valuable content if it doesn’t stand out in a sea of spam. That’s why you need compelling subject lines so your emails stand out and get opened.
Strong subject line ideas include:
Pop culture references
Hashtags
Descriptive headlines
Humor
Benefit statements
It’s a good idea to A/B test your email subject lines, which means trying two fusion database different subject lines on a limited number of subscribers to see which performs best, then using the winning subject line for the rest of your list.
6. Send regularly
It’s no secret that repetition is crucial to marketing success. That’s why you need to email your list regularly to remain relevant and to increase the chances of getting in front of customers when they’re ready to buy.
Some marketers email daily; others, twice each week. Some only email weekly. Of course, you want to avoid being viewed as spam, so a good rule of thumb is to email as often as you have something valuable to share.
That doesn’t mean waiting months between emails. Create an email marketing calendar and stick to it. If you’re struggling to come up with compelling content on a regular basis, check out these 50 unique ideas for your next email.
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