Some important data to record about customer interactions are:

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Do you feel that your company is not making the most of its CRM? Would you like to achieve more sales thanks to this tool? Although many SME companies today are making the technological transition and adopting the use of software tools for customer management, not all of them manage to take full advantage of them.

Beyond the different functionalities and capabilities that a CRM can offer, this only means a framework and a structure for the sales team to carry out their work. However, the tool will be useful and valuable depending on the good or bad use that each company makes of it.

So is it important to choose the right tool ? Yes, of course it is. However, even if you have the 'best CRM possible', it all comes down to how well your sales team uses it.

It is clear that the starting point is the correct choice and implementation of the tool; but in this article we want to share with you some tips that will help you get the most out of the pakistan telegram data platform that your business is using and that can achieve the most important goal that a CRM can achieve: improve the way your company sells.

8 tips to make the most of your CRM and get more sales
Tip 1: Create enough custom properties or fields
It is very common to see companies that believe they have a customer base when instead they have hundreds of disorganized records, with incomplete information that does not allow you to correctly segment your contact base by interests, types of clients, etc.



The medium through which the customer first interacted with the company: Did they arrive via social media, the web, email or some other means?
The exact stage of the buying process they are in: Is your customer at an early or advanced stage of the commercial process? Is he or she already a customer and is the product or service, according to the (in many cases predictable) usage cycle, close to needing a renewal?
If your company does not record this type of important information in an orderly and complete manner, it is advisable to resolve it as soon as possible, because with the passage of time each new record makes it more difficult to access the information simply by increasing the record base. And logically, incomplete information leaves us with little room for proactive action from Marketing and Sales; which usually translates into lost opportunities.