Rewarded loyalty In addition to affordable tickets

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Airline that can actually compete on price, even matching prices if a customer finds a lower fare on another airline. To achieve this unique advantage, Southwest Airlines' entire business model has been built around low operating costs. The company owns a small fleet of aircraft, services small and secondary airports (with lower fees), and has a high aircraft utilization rate, with short-haul flights and fast turnaround times.


Southwest Airlines offers one of the best rewards programs in the industry, awarding points to customers that can be used to purchase their next flights. It also offers a credit card (in partnership with Chas germany telegram data e Bank) that allows users to collect points from purchases other than tickets. Flexible policy Other strategies to ensure passenger engagement include Southwest Airlines’ simple and flexible policies and procedures.


For example, the company allows passengers to cancel a reservation up to 30 minutes before departure — and the customer keeps the money from the cancellation for a future trip. Human Resources Southwest Airlines is also known for its friendly, helpful, and motivated employees. To make that true, the company invests in practices and policies, focusing on hiring members who truly embody the brand's message and are truly passionate about helping people.