Common Mistakes Businesses Make With Social Media Marketing

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In the past, it was unavoidable to see at least one post a day about how having a website is a must when you are running a business. Today, the same applies to social media platforms. Social media marketing has become a popular playground for businesses striving to promote themselves.

And, you know how it goes with favorite playgrounds, they are usually overcrowded. Quite often, SMBs jump right into the social media marketing game and make common mistakes that can potentially cost them greatly in the long run.

Here are the common mistakes businesses make with social media marketing and what you should do to avoid them.

Social Media Marketing Mistakes - Cover Image

Forgetting to Humanise Your Brand on Social Media
In order to make your brand trustworthy you have to build credibility and guatemala whatsapp phone number reputation with the audience on social media. Spamming the audience with ads and messages that reflect your business ideology is a very common mistake SMBs make when starting out on social media. These types of messages are awfully too generic and they don't bear any engaging potential whatsoever.

In order to combat this, you have to completely abandon generic writing and use a personal voice. By using a unique slang and by going with a unique tone, you can really personalize your approach in social media marketing. Talking in first person and experimenting with emojis will help you establish a better connection by appearing more as a human on social media. After all, social media platforms are built to connect people rather than corporations and people. By humanizing all interactions on social media, you will help your audience easily relate to your brand.