Immediate start of content production according to the content plan

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The MRACE® model in brief

Reach = We make you discoverable by your target audience and direct relevant traffic to your site.

Act = We turn traffic into leads by creating content that supports the buying process of buyer personas.

Convert = We support the sales process and converting leads into sales across different channels, whether the sales process lasts a day or years.

Engage = We engage customers with your business and turn them into repeat customers and referrals to ensure real growth.

And here you can read the long version of the MRACE® model.


The image shows the strategic MVG model on the left and the tactical MRACE® model on the right.
Implementing each strategy is always a very different process. One company may be very far along in its marketing journey while another has just started digital marketing and sales. Therefore, implementation can start either with getting the basics right or with developing very advanced brand-level things. The more people you have luxembourg phone data nvolved in your strategy process, the easier it will be to implement. In this case, a larger proportion of the company's personnel has in some way been involved in creating the strategy and therefore feels more like their own. So a good strategy cannot be done only behind closed doors, it requires participation.

The six stages of footwork
1. Review of the strategy for the entire company (or those directly affected by it in addition to management)
It is important to review the marketing strategy for the entire company. This way, everyone knows what kind of customers you are targeting with marketing, how marketing contributes to your business goals, and whether your staff should take the strategy into account in their daily lives. It is also a good idea to review the responsible persons, goals, and implementation plan.

The content on your website is what enables the digital purchasing process. It also acts as the backbone of your marketing, as all advertising ultimately leads to content on your website. With content, you can teach your customers how you can help them solve their problems and why they should buy from you and not from a competitor.