MRACE® sales funnel and advertising stages

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Sales (formerly Conversions, Catalog Sales, and Store Traffic)
This goal is the most straightforward of all. If your goal is to directly increase your sales, this is the right goal for you. The sales goal is great for online stores, but when using it, you should also consider that your store has received enough sales transactions so that Metal has enough data to show advertising to the right people.

Also read: Tiktok vs Instagram vs Facebook; Who wins in paid advertising?

When choosing advertising objectives, the most important thing is to find an appropriate advertising objective for each stage of the MRACE® marketing model.

Reach advertising
At this stage, you are trying to reach a potential new audience kenya phone data with your advertising. Depending on your brand awareness, available budget, advertising materials, and the products, services, or pages you are advertising, the goal of your ads at this stage of the MRACE® model could be, for example, engagement (especially with video ads) or traffic to your website.

Read also: Reach: How to reach your target audience cost-effectively

Act stage advertising
In this stage of the MRACE® model, the aim is to convince a potential customer who has watched 50% of the video in the Reach stage, for example, that they need your product or service.

Compelling content could be, for example, a video explaining the features of a product or service, a website reference story, or a blog about the excellence of your product. The goal of this stage is primarily to convince the potential customer with your expertise and increase their level of awareness of your product or service. A good campaign goal for advertising in the Act stage could be, for example, “traffic” or “leads”.