Displays detailed statistics

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You can view general statistics, as well as detailed statistics for each bot.

General statistics . General statistics contains the following sections:

“Bot visits from advertising” – how much fraud was recorded from clicks from advertising campaigns;
“Total bot visits” – how much fraud was recorded across all traffic on the site;
"Saved" - how much money was saved. To calculate, the number of bot visits from advertising is multiplied by the average CPC over the last 30 days.
Click fraud protection from click: how to save up to 15% of your advertising budget

Campaign Slice. The campaign slice provides detailed information about the bots found within campaigns. You can find out the IP address, date and time of the last activity, the percentage of probability that it was a bot, the source of the transition, information about the device from which the transition was made (type, OS, browser), geography of visits, and much more. The report can be downloaded in XLS format.

Click fraud protection from click: how to save up to 15% of your advertising budget

Important: in order for the module to be able to tunisia whatsapp identify advertising traffic from search clicks, advertising campaigns must be marked with UTM tags.

Click fraud protection from click: how to save up to 15% of your advertising budget

A UTM tag is a small piece of code that is added to a URL. Each parameter in a UTM tag has two parts: its name and its value.

In the example, the values ​​indicate the following:

yandex – the source from which the user came to the site, a search engine;
cpc – traffic type, pay per click;
utm_metki – campaign name.
UTM tags can be mandatory or optional.