Updated Facebook Newsfeed

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the feeling of a personalized newspaper.

Facebook EdgerankEdgerank is the algorithm that determines how your Facebook page content appears in the newsfeed of your fans (and their friends). To recap, Edgerank is essentially made up of three elements: Facebook page and fan affinity, content "weight" and decay over time.

Marketers, community managers and social media agencies have been busy over the past year trying to master this Edgerank and optimize their postings. So the main question is: will the Facebook Edgerank algorithm change with the renewed newsfeed? Facebook itself says that it will not make any changes to the algorithm. But the renewed newsfeed will behave more like a 'personalized newspaper'. There will be more sections, just like in a real newspaper.


(Sponsored) posting from KLM in the renewed news feed.

Five tips for optimizing your content
Although the Edgerank algorithm remains unchanged according to Facebook, the new filtering feature and emphasis on visual content will still have implications for how you optimize your content for the new news feed as a brand. I have listed five useful tips for you:

1. Publish more visual content
An obvious recommendation, but still switzerland phone data something that many brands fail to master.

2. Use short texts with your photos
Your text should be short and concise with a clear call-to-action or explanation for the user. The longer the text, the more it will overlap the photo. This is clearly visible in the above example of KLM.

3. Develop custom content
The ideal size for the renewed photos is 650 by 650 pixels. Avoid logos at the top of the photo or image and leave enough space for the part where the text will fall over. Otherwise this will result in a very messy overview for the fans who also see this in their news feed. See again the above example of KLM.