The 6 cases of real-time analytics

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What is Real Time Marketing and how to use it for our business on the web?
Source: Golin Harris

From some interviews conducted on some brands for a Golin Harris survey, it emerges that:

“After using RTM, there is an improvement in people's predisposition towards the brand and the strengthening of all the communication tools already in place”

The better perception of who makes or supplies the product, leads not only to create greater interest and consideration, but to recommend to others what has been purchased or is intended to purchase.

Real time marketing: what you should base lebanon phone number your efforts on
Surprise and pleasure.
This is the feeling an individual gets as a result of a more confidential and therefore less corporate interaction, the semblance of spontaneity, dialogue , and the brand's interest in the person.

The right message at the right time.
This is the ability to reach an audience in a timely and engaging manner throughout the customer journey.

Brand relevance.
It’s an unmissable opportunity for brands to be truly appealing, bridging the gap between what’s fashionable and what’s trendy.

Consider the enormous resonance of Oreo's now infamous Tweet , both on social media and in traditional media, when the lights went out at the 2013 Super Bowl: "You can dunk this in the dark."