How They Converted Viewers Into Followers

[rahmanmdarafat52]

They then take people behind the scenes to show them how the candy is made, introducing an interesting element: freeze-drying.

Meanwhile, @candeezeco continues to accumulate viral elements in her video...

The product itself is eye-catching and grabs the attention of viewers when they see their favorite candy transformed into a soufflé.

When the founder eats a freeze-dried Jolly Rancher with an audible colombia number screening crunch, an ASMR element is added to the video

The excitement of getting 10 orders makes people want to support them even more. (This is also an invisible CTA, it subtly lets people know that the candy is on sale)

The originality of their product, with engaging images and audio, gives people something to comment on, which increases the engagement and reach of the video.

We often see videos get millions of views, but the conversion to followers is usually low. So how did these two get so many followers in such a short time?

There are several reasons for this:

Instead of using TikTok trends that would have given them “shot” videos, they were able to pique people’s interest on a personal level, so they started posting more videos that revealed more about the candy, highs, and lows of their business-building journey.

These different facets add layers to their story. Once a person watches the most viewed video (the one we analyze) and starts watching the others, they want to follow them to see how the story unfolds.