1. Ensure proper placement
Visitors who need advice should of course notice the offered help on the site. It is a shame if you have built a nice tool as a company and the customer overlooks it. But be careful: do not place the tool too prominently, because for those who know exactly what they are looking for this is not desirable. Therefore, place the tool, just like NUON does , as a content block on the relevant product page.
Nuon places advice tool as content block
2. Provide a compelling introductory text
Entice visitors to use the tool. Do this by clearly communicating the 'help' and 'ease'.
Trigger visitors with a personal question and the right choice of words
beginning of the program, owner and chef Amy Bouzaglo tells how two years ago, a number of reviewers and bloggers on Yelp wrote the restaurant to pieces. They wrote lies about how horrible slovenia phone data the food was. The blog posts caused customers to stay away in droves. According to Amy, they were “just haters” .
However, it soon becomes clear in the program that the couple has never heard of the motto “the customer is king”. When customers send back food, Amy explodes and swears that she will “hurt” the guests with the next course. For example, she makes the ordered pizza extra spicy. It is not for nothing that the employees describe her as a personified Cruella de Vil, as if she has walked straight out of the Disney film '101 Dalmatians'. Customers are also insulted on a regular basis. If you don't like the food, then you can just get lost. The employees' expectations regarding Gordon Ramsay's help are therefore not very high. To be honest, they consider the illustrious duo a “lost cause”.
Am'y Baking Company.