Attractive content and human voice

arzina221 · Post by **arzina221** » Mon Jan 06, 2025 8:40 am

Journalists create their own stories
An old-fashioned press release (Tom: “Often without links! Why? What’s the trouble?”) delivers a story, but journalists create that themselves. Make sure they can easily find more information. Offer a package instead of a ready-made press release in story form. “ Give me the facts, some videos and I’ll tell the story ”, said Tom. Exactly what Cindy Penders (ING) also said: “ share the building blocks ”. And don’t forget that press information also has to be SEO. Because it has to be findable when a journalist goes looking for it.

PRsummitING website

That is partly why, according to Mark Ragan, PR agencies should help clients with brand journalism and its set-up.

Although Mark Ragan himself also says that it is about content (marketing), not about the channels, he (and many speakers with him) regularly return during the two days to the importance of one singapore phone data permanent online place where 'stories for a target group are collected and shared'. In his case, this is the Ragan website and that of PR Daily .

By sharing relevant, engaging content you attract customers and prospects. Ford, explained Scott Monty (social media manager), has chosen to set up different Facebook pages for different types of cars for this reason. This way their fans get the content that is most relevant to them.

Scott Monty (Ford)
Scott Monty (Ford): 'Speak like them.'

By then listening and addressing them – as a person, not as a brand – in a way that you would like to be addressed yourself, and by showing that you have confidence in your fans, they will not only 'like' (which is worthless according to Scott), but also share. And if you have the courage to let go of your fear, the fans will even start working for you: they will tell stories to and about you . People always want to be part of something bigger than themselves. And that is real engagement. Another piece of advice from Scott: give your fans feedback on what you have done with their ideas. More brand loyalty is yours.