What is that?
The meaning of "Track Record" is what your product/service has achieved.
Has your product achieved any success?
You can state in the ad sentence how many units have been sold.
But, this is not enough "power".
Your copywriting will be more influential if you tell how many people have successfully achieved "Positive Results" after using your product.
For example, if you sell obesity medicine.
You can state how many people have successfully lost weight after using your product.
“1,426 people have successfully lost weight by practicing Qu Gendut.”
Hey, this is just an bolivia telegram database example, don't take it seriously. =)
If you want to include a track record to ensure that your ad text is attractive, make sure you use the correct numbers.
Example : 1,426 (do not write 1,000)
If you are not sure of the exact number, you can follow this sentence:
“More than 1,426 people have succeeded blah blah blah with product X”
#2 – Insert Authority Elements
copywriting power has authority
This authority is an element that will strengthen prospects' trust in your product .
Are there any experts who recognize your product?
Or, is there a study from scientists/researchers that confirms that the ingredients in your product can help your prospects achieve their dreams?
If you have it, you can include it in your ad text. This is one of the easiest ways to make copywriting powerful.
But, if there isn't one, don't make it up, okay?
There are still 11 more ways you can follow , keep reading.
Enter Track Record (Among Copywriting Power Factors)
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