Which contents to choose?

ahbappy250 · Post by **ahbappy250** » Mon Jan 06, 2025 8:07 am

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How to Get Started with a Social Media Editorial Plan
In order to start with an Editorial Plan , you need to have a clear idea of the company's objectives and establish the roles of the people who will take part in the project's implementation. The briefing between the company members is of fundamental importance, in order to have a clear idea of the actions to be undertaken. The key elements of communication between the brand and the public will be defined in the briefing. In particular, the following will be established:

Reference sector and principles on which the Brand is based . In which product sector does the company want to position itself? What is its corporate mission?
What are the products and services offered and what characteristics do they have .
Target to which to address the product/service. An israel phone number analysis of consumer behavior and tastes will be planned, in order to identify the typical consumer and adapt the brand's tone of voice to it , and the choice of social media to be monitored.
Brand Strengths and Weaknesses. Strengths should be communicated effectively, while weaknesses should be monitored to know where problems can develop.

Competitor Analysis. Observing competitors is an advantage, it can provide various ideas to take into consideration for your own strategy, obviously without copying, but rather to differentiate and innovate.
Choosing social channels. Not all social media are suitable for a company. Depending on the type of product/service and target audience, one social network will be more suitable than another, taking into account that each social network has its own characteristics and above all a specific target audience.
After the briefing, it is necessary to define at least 5 keywords that describe the Brand, so as to have exact references during the subsequent phase of content creation, which the editorial plan will convey through social media in the most effective way possible.