The key results for Facebook:

arzina221 · Post by **arzina221** » Mon Jan 06, 2025 7:04 am

It is therefore not a strange step to dedicate the third edition of the Social Media Monitor Zorg (SMMZ) entirely to the nursing, care and home care sector (VVT). After the entire healthcare sector was analysed in the first version of the SMMZ for the use of social media, it was decided from the second edition onwards to examine one sector within Dutch healthcare per edition. This resulted in an SMMZ on mental health care last October and now it is the turn of the VVT sector. In this article I would like to explain the most important results of the third edition of the SMMZ VVT.

The results
As with the SMMZ GGZ, we have defined three measurement areas:

professionalism;
(inter)activity;
client focus
Using these three measurement areas, we have analyzed 127 VVT institutions on their efforts on four social media channels: Facebook, Twitter, YouTube and Google+. The list of 127 VVT institutions was compiled with the help of Vilans, the knowledge center for long-term care.

Graph 127 VVT settings on social media
The presence of the 127 VVT institutions on Twitter, Facebook, YouTube and Google+.

Facebook

Attendance: 62%
Average number of fans: 199
Regularly active on Facebook page: 62%
Average number of posts: 9.6 posts
Average number of comments: 70 comments
Posts client-focused posts: 19%
Most VVT institutions know how to find their way philippines phone data to Facebook: over 62 percent of the institutions are present on this medium. A number of institutions know how to create interactivity with the fans. Florence from The Hague has a lively Facebook page. With self-made campaigns they try to respond to what is going on among the fans. For example, they respond nicely to the bad weather in May with a rainbow umbrella from the care institution. The result is a large number of likes and reactions from the fans, with Florence responding immediately to negative reactions.

Comments VVT settings on Facebook
The number of responses from the VVT institutions examined on Facebook.