The psychology of buying

[arzina221]

Same game with a new ball
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A technologically optimized heart now allows these companies to switch quickly and thus quickly tap into new markets. Whether it concerns geographically new markets or new markets at product level. If Coolblue wants to, it can launch another new webshop tomorrow in the field of screws, for example. The same game, but with a different ball. The speed at which Coolblue can expand and switch offers enormous opportunities and at the same time risks for existing markets and players who do not have that flexibility.

Of course, that doesn't mean that your business model should just be overhauled or fully automated right away. What it does mean is that the flexibility to keep moving is becoming increasingly important. And in more and more cases, smart technology is the core of that flexibility.

It provides the basis for fine-tuning your model and achieving an optimally functioning model. This then offers opportunities for entering into new partnerships or diversifying into other products or regions. Have you ever looked at appifying orders or having the ideal sandwich composed and ordered online? Who knows, you too may soon be selling ice cream.

here people could fill in an email address. The conversion was (obviously) much better than we normally generate with our email sign-up boxes.

Does a pop-up banner cause irritation and lower conversion?
This was not the intention of the test. I can imagine that showing those banners, in addition to new leads, also mainly causes irritation and therefore ensures a lower conversion, certainly on the homepage.


Before I explain the test further, first a little bit of peru phone data psychology. Psychological research shows that people are much more inclined to buy when you take them step by step through the process.

Research has shown that if a charity fundraiser rings your doorbell and directly asks you to donate 10 euros, you are much less likely to do so than if you do it indirectly. The indirect way is, for example, if the donor rings your doorbell and gives you a small gift or if he asks for a small contribution of 50 cents for example and comes back the next week for 5 euros and the week after that for 7.50. This works better!

Other research shows that if you give people a choice question first (do you prefer charity A or charity B) they are more likely to give afterwards. We are much more concerned with how much we should give than with whether we should give.

According to this theory, where you see the pop-up banner as a small first step towards conversion, the pop-up could also have a positive effect on a purchase. That's why I put it to the test.