Claim campaign-specific hashtags

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The more interesting for a brand is 'being found'. How do you approach this? Simple, you would think, I just place a hashtag before all the words in my post. By clicking on the hashtags, social surfers will automatically find my brand, right? Research and experience show that an overload of hashtags (more than two or three per tweet) mainly ensures less engagement and a spam feeling. So not recommended.

Using hashtags strategically
So what are some recommendations? There are a number of ways to use hashtags strategically. For example, mix in the most important news of the day. Whatever day it is, the most popular hashtags refer to the biggest (not necessarily the most important) news of the day. These hashtags are valuable hooks for your brand. Make sure you only do this with relevant hashtags.


Another way is to claim hashtags that are (campaign) specific for your brand. Where social campaigns are often still focused on one channel (for example Facebook only), hashtags offer the possibility to extend campaigns across multiple channels. After all, Instagram is part of Facebook, and if an Instagram photo (including hashtag) is shared on the Facebook page, cross-channel hashtagging automatically occurs. An example of a cross-channel hashtag campaign is challenging fans or followers to share photos with a corresponding hashtag.

The advantage of cross-channel hashtagging lies mainly in the fact that you can convey what you want to say about a certain theme. What you want to achieve is that your campaign or brand is found and recognized. Ideally, there is a correlation between what customers, fans and followers see on Facebook, Twitter, Instagram, Pinterest, jordan phone data Google+ and perhaps offline and in television campaigns.

Measuring = knowing
Of course, cross-channel hashtagging sounds great . But how do you measure how often your hashtag is mentioned across the different channels? Can we say anything about the reach we have achieved with the use of hashtags? Which hashtags should you avoid using in the future and which ones should you definitely use?

Measuring the effectiveness and reach of hashtags
In addition to measuring overall buzz with monitoring tools such as Coosto or Engagor , there is software that specifically measures the effect and reach of hashtags. One of those tools is TagDef . With TagDef you can track popular hashtags. Handy if you want to sail along with trending topics. In addition, you discover what related hashtags are, when the hashtag was first introduced and what the meaning is. This can be useful in the case of #yolo, for example. It is also fun to discover that Oreo (those delicious chocolate cookies) ties in with You Only Live Once, by giving #yolo the meaning You Obviously Love Oreos .