Lots of C's for a successful content strategy

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The book is very suitable for companies that are currently still mainly sending. These companies are often still used to buying attention, while in the current digital age attention must be earned. Ultimately it is all about 'engagement'. Petersen uses the terms captivating and binding as a common thread. Only with the right content strategy will people feel involved with a brand or product.


Petersen describes 3 C's as conditions for a successful content strategy:

Consistency (in execution)
Context
Conversation
Next, there are 6 C's to make the strategy executable:

Content(creation)
Channels
Curation
Comfort
Community
Cross media
It's amazing how Petersen has found these C's together. And indeed, they are all important. In the book he explains all the terms in more detail. The depth of content itself is particularly important for anyone who is involved with content or should do more with it. A clear distinction is made between curated content , japan phone data branded content and user generated content . A combination of these three content is essential.

Storytelling
Storytelling is also regularly discussed, as expected. Not only can companies enrich their content by telling stories about their brand, product or services, but you should also encourage fans to share experiences with their own followers. In this way, the audience also provides the necessary attention.

Expert cases
The book is not called a 'handbook' for nothing. It is a short and concise no-nonsense book, in which models are given from beginning to end that are directly applicable handles. This is very concrete, but at times you get the feeling of a school book, where you have to learn rows by heart. I therefore think it is a smart choice that Petersen concludes each chapter with an expert case. In this, experts speak per chapter, who give a good practical example. For example, I enjoyed reading the story of Bas Hoogland , director at Landal Greenparks. He is active on Twitter in a personal capacity and is involved with customers in this way.