Find and fix technical problems

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"Load more" button highlighted on Scandi Chairs page
However, “load more” buttons can cause SEO problems.

First, too many pages within a "load more" pagination creates a deep site structure. Which means that users take longer to click through to get to the desired page. So:

A deep site structure showing five pages and four clicks the user must make to navigate through them
For example, if a user wants to access a product on page five, they have to click the “Load more” button four times to get there. This can improve the user experience.

This can also have a negative impact on your SEO. According to John Mueller , Google does not crawl the content behind JavaScript “load more” buttons. Thus, search engines can often overlook the content of any page that requires users to “load more.”

See all
The "view all" option gives users all the content on the page. And it eliminates the need for pagination or incremental loading.

The "view all" option gives users all the content on page one (displayed)
A “view all” button can work when you have a manageable amount of content that won’t overwhelm users.

This way, users get a quick overview of what you have to offer and decide how they would like to navigate your site.

However, if you have thousands of products or pages, a “view all” option may be too much for users.

Not to mention that too much content can slow down your site, which can hurt your SEO and lower your rankings.

Monitoring and tracking pagination
You can track pagination in four different ways, depending on your needs:

Site Audit
Use Semrush Site Audit to view canonical errors. After setting up your audit, click on the “ Issues ” tab. Then, search for “canonical.”

Results for "canonical" in the "Site Audit" tab "Issues"
This shows any errors you have with canonical tags. Such as duplicate content (where you may need a canonical tag). Or pages with multiple canonical URLs (you should only have one canonical URL per page).

Tracking these issues helps keep your pagination running smoothly.



with the Site Audit Tool

Try it for free →
ADS illustration
Google Search Console
Google Search Console (GSC ) shows you whether cameroon phone number database paginated pages rank in search results. And how much traffic each page receives.

"Search Results Performance" page in Google Search Console
To get started, go to “ Search Results ” under the “Performance” tab. (Some accounts may not see “Search Results.” In that case, click “ Performance .”)

"Search Results" button selected in the Google Search Console sidebar
At the top, click " + New " and " Page ."

"Page" selected from the "+ New" drop-down menu
Select "URLs containing" from the dropdown. Next, enter the identifiers your site uses to distinguish paginated pages from other pages. Like this: