Now he wants to think on his own, at his own pace. He has all the information he needs on the web, so why would he agree to be disturbed in his daily life?
Your customer has a problem? He goes to Google.
Your customer wants to buy? He searches and compares options on the Internet.
All this makes cold prospecting actions – phoning, prospecting emails, door-to-door… – obsolete and even dangerous for your brand image .
To put it simply, you need to stop ( or let’s say slow down the transition time! ) chasing customers. You need to reinvent yourself, to put in place innovative actions to adapt to this autonomous and somewhat fierce buyer.
Your growth depends directly on your ability to implement a marketing strategy that papua new guinea email list attracts customers to you. What is this strategy?
What is the best marketing strategy to attract customers?
The best strategy to attract customers today is Inbound Marketing as opposed to Outbound Marketing.
The idea of this marketing strategy is to regularly publish quality content to attract visitors to your website and then convert them into customers.
Why is Inbound the best marketing strategy?
As we saw in the introduction, the buyer conducts his or her thinking, independently, on the Internet.
The challenge for you is therefore to attract his or her attention online, to guide him or her in his or her thinking until he or she has all the information necessary to make his or her decision.
Your marketing strategy must therefore allow you to:
Be visible when customers search for information
Convince them to think about it with you
Encourage them to take action
Make them your best ambassadors (to attract more customers!)
The Best Marketing Strategy to Attract Customers
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