Is it worth using email marketing in your digital strategy?

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Did you know that almost 100% of adults use email? This is according to data from the American company Pew Research, which found that 92% of consumers use the messaging platform. In addition, a statistic from DMA Insights revealed that 99% of the public accesses their email inbox daily.

Although the continuity of email marketing has already been discussed in france phone number data the market with the arrival of WhatsApp Business, the days of the electronic messaging tool are not even close to being numbered. On the contrary, a good digital marketing action always involves sending email marketing messages .

Proof of this is the research carried out by the British company SaleCycle with professionals in the area. According to the study, for 73% of those interviewed, the ROI of emails is “good” or “excellent”. Given this, the power and need to use email marketing in digital strategy is more than evident.

Types of email marketing
Newsletters
A general overview of the latest news. This is a newsletter, a type of email marketing that presents a list of information to the consumer. It has a fixed frequency, which can be daily, weekly, biweekly or monthly.

Promotional email marketing
As the name suggests, this type of email marketing is used to promote a promotion. Its content is more aggressive and focused on sales.

Email marketing with blog content
Articles written for the brand's blog can be distributed via email marketing. This is a great way to show that you are present in the consumer's life and inform them with relevant content about the market in which you operate.

Search
Email marketing can be used to conduct research with your audience. This helps you better understand the profile of your target audience and even gather feedback for your brand's strategies.

In addition to learning the reasons why it is worth using email marketing in your digital strategy, also see why the tool is an alternative for communicating with your base and promoting campaigns.

And if you are looking for an agency specialized in Digital Marketing, you can count on W51 Agency. Get in touch!