5 concrete methods to promote your web content

[tonmoypramanik]

On the Internet, competition is tough.

Like you, your direct and indirect competitors create content to attract visitors and convert them into leads.

So how do you stand out?

How can you put all the chances on your side so that your target first comes across your content and retains their attention?

To promote your content, SEO is not everything
Or at least not right away.

From experience – and studies on SEO do not contradict me – properly referencing kuwait email list content on the Internet takes at least 4 months.

Websites referenced on the first page of Google are on average almost 3 years old .

average age of websites referenced on the first page on google

In the meantime, it is essential to use other levers to promote your content.

Besides that, referencing your website well is a complex issue

Depending on the competition for the keywords on which you want to reference your content, you will not always manage to position yourself on the first page on Google.

But, as you know, 91% of users stick to the first page of search results. Like you and me, your target audience will never delve into page 2.

It is therefore essential here to promote your content well if you want to take full advantage of it.

Now let's see how to do it.

1. Involve influencers in creating your content
Influencer marketing is on the rise.

Contacting influencers to promote your content is a good practice to exploit.

However, to get the full benefits, I highly recommend integrating influencers directly into your content creation for more results.

I see him regularly for the blog.

When I call on an influencer to integrate their opinion into one of my articles, the number of visitors explodes.

How to do it here?

Write content that provides value to your target audience
The key to gaining influencer support is to write caring content that provides value to those in your market.

Identify the influencers most interested in your topic
Thanks to the blog's audience and my social networks, I am considered an influencer.

I receive requests daily from brands asking me to relay content. I won't hide my frustration (or my annoyance!) when the content has nothing to do with my interests and areas of expertise.

To benefit from the support of influencers, it is important to select them carefully.

Ask these influencers to bring their vision to your content
A comment, a testimonial, feedback... Asking one or more influencers to add their touch to your content will not only allow you to benefit from their support but also to add objectivity to your content.

Objectivity is important to attract the buyer.

Don't forget to have the influencer read the final version of your content before publication and notify them as soon as it is posted online so that they can promote it on their social networks.

2. Convert your content into different formats
It's a great way to promote your content and maximize its lifespan.

Writing a blog post takes time, so you need to do everything you can to get the most out of it.

You have several options for converting your blog posts .

7 Ideas to Monetize Your Blog Posts

Personally, I like to convert my blog posts into podcasts and infographics. These are two formats that are very popular on social networks and shares are very often there.

3. Exploit the potential of sharing sites and social networks
Here's another practical way to promote your content online: publish synopses on sharing sites and social networks.

On Facebook, you can write an Instant Article. On LinkedIn, you have the Pulse platform.

Besides that, you can use a content sharing site like Medium , the leader.

The idea here is to publish on these platforms a summary or an adaptation of your article by integrating a link to your original content.

These platforms have hundreds of millions of users. Don't neglect them to promote your content.

4. Update your content regularly
This method is not only important for promoting your content but it is also important for your Google SEO .

Google likes fresh, regularly updated content.

To properly reference your website and maintain your good referencing afterwards, it is essential to regularly update your content.

The idea is to retouch your best performing content at least once a year.

You can do this by updating data or visuals.

Refreshing your content is also a good reason to share it again on social networks.

5. Promote your content IRL
Just because your content is online doesn't mean you shouldn't promote it in real life (IRL).

The blog allows us to be regularly asked to lead workshops and conferences on Digital Marketing.

We take advantage of each of these appearances to promote our content by referring participants to our website.

Networking is also a good opportunity to promote your content.