Best internal communication actions for Mother's Day

nurnobi40 · Post by **nurnobi40** » Sun Jan 05, 2025 6:57 am

Mother's Day is a popular day for retailers in Brazil. This is because it is one of the busiest dates in the market. At this time of year, we see thousands of marketing and advertising campaigns.

But where does corporate communication come in here, since profit is not one of its goals? Developing Mother's Day actions with your employees helps to promote a sense of recognition and a good atmosphere within the company.

Below we have some tips on how to rock the internal actions of this special date for everyone.

Planning

Every marketing action needs to start with good planning. Therefore, define what will be done on important dates like this in advance. There is no point in starting a project the day before.

Escape from stereotypes

Always, by the way! On this date, avoid the commonplaces that involve motherhood and women. It is important to focus on real motherhood and give space to all the possibilities that involve being a mother. A good example is this video that talks about mothers and adopted children.

https://www.youtube.com/watch?v=bhjZ6uPjKd0

Understand your goals

If the goal is to improve your relationship with your employees, you china phone number data need to connect with their reality. Talk to them, understand them, learn more about their relationship with the data and then create your actions based on what you have learned.

Emotion

It's an emotional date, so the less impersonal the better. To do this, count on the help of your employees' families.

Move mothers and move children

If your team is a young team with few mothers, it is worth taking advantage of this date to also talk about children and their relationship with their mothers.

Humor

Avoid the obvious by treating this topic with more humor. For example, ask your employees' mothers or children to describe what they do at work. Play around with the craziest answers.

Objective actions

If you have a lot of employees, you will either need to produce a lot of videos and actions or you will need to choose a few testimonials that can represent the whole.

Professionalism

Whenever possible, hire a specialized team to produce videos and graphic materials. Poorly produced material can compromise the entire strategy contained in the planned action.