There is no doubt that this format can reach and engage the public. But how can you do this in a more professional way in your company? Although it is not as difficult as many people think, it is necessary to take some precautions and be careful.
Equipment
There's no need to worry if you don't have that super expensive professional canada phone number data equipment, but having quality equipment is essential to guarantee the integrity and quality of the transmission so that there are no failures.
Opt for a computer with good processing capacity, such as an Intel Core i3, Intel Core i5 or Intel Core i7 processor, 8GB RAM and a 1GB dedicated video card.
The same reasoning applies to the camera . You don't need to spend a fortune to buy the best one on the market, but ensuring the minimum image quality is essential. Some external webcams do an excellent job and are affordable, such as the Sony HXR MC2000 and Sony HXR NX5, for example. If you want to go for a professional model, the Sony A6000 and the Canon EOS 5D Mark III are excellent options.
The important thing is that the camera will be HD to guarantee the quality of the capture and that it has a clean HDMI output .
There is another essential item for live streaming that you may not know about, called a video capture card. This is what converts the raw signal from the camera into the standard format for digital video. A prerequisite when choosing yours is to ensure that it will deliver the signal from your camera in h.264 format to your computer. To have high quality streaming, it is also important to choose a card that supports high definition connections, such as HDMI and SDI. The brands Blackmagic Design and Pinnacle Dazzle are great choices.
Encoder is software that transforms the raw signal from the camera into a format suitable for internet broadcasting. Pinnacle Adobe Flash Media Live Encoder (FMLE) and Open Broadcast Software (OBS) are free and some of the most widely used.
Internet
There’s no point in having the best equipment and software to capture your live content if the audience doesn’t receive the broadcast properly. Avoid using Wi-Fi at this time, as the connection is very unstable and can ruin your audience’s experience – and we never want that! Use a network cable and avoid having other people and electronic devices connected to the same network during the broadcast.
It is also important to ensure your internet speed is up to date. It is recommended to have a speed that is twice that used for transmission.
Where to do it?
Most social networks and platforms have their own live streaming formats, including YouTube. However, if you need a more professional touch and there is less risk of failure, or if you are hosting a corporate training session with restricted access, a professional live streaming service is the best choice. The signal is never interrupted thanks to the use of a CDN (Content Delivery Network), which sends and maintains the signal anywhere in the world, regardless of the number of people connected. It also has protection against cyberattacks, mobile optimization and technical support (if your YouTube broadcast has a problem, who do you turn to? Have you thought about that?
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