By using smart content and self-segmentation, chatbots can tailor the content they offer based on users’ personas and positions in the buyer’s journey. In this way, your conversational marketing strategy should mirror your master inbound form strategy to properly segment and identify contacts.
Decide which questions you want to ask by prioritizing what information you want to capture. These questions should identify some context for the user, as well as their position in the buyer’s journey. For example, if a user tells they’re looking for information about marketing and sales, will suggest they check out our blog or resource library and send along links to make it easy for them to get there.
Download our Beginner's Guide to Conversational Marketing to gcash database learn how you can add a personal approach to your automated strategy.
Chatbots Can Boost Your Master Form Strategy
Like your inbound form strategy, conversations with a chatbot should be concise and helpful, and the questions asked should match the user’s stage in the buyer’s journey. For example, it wouldn’t be appropriate for to ask a first-time visitor for their phone number, but she can probably comfortably ask for the reason a user visited the website.
Furthermore, giving your chatbot a unique personality can humanize the questions it asks and make users more comfortable answering them than they would on be a standard form. When asks for a user’s first name, she contextualizes the question in a humble, human way, endearing herself to the user and giving them more incentive to answer it.
Chatbots Can Quickly Connect Users with Sales Representatives
If a user asks, a chatbot can redirect users to real people. They don’t have to fill out a form and wait for someone to get in touch with them. Some chatbots can integrate with certain messaging apps, so a sales representative will get a message immediately when a customer or prospect wants to speak with them.
By routing to your sales team this quickly, you can offer users a better, more helpful experience, addressing customer service requests as soon as possible and letting them choose their preferred channel of communication.
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