You may not know them by name, but you've probably come across them on social media. Video nuggets are nothing more than excerpts taken from a longer video with the aim of enticing people to watch the full content.
YouTuber Taciele Alcolea uses this resource a lot to promote videos on her YouTube channel, posting video nuggets on her Instagram profile:
https://www.instagram.com/p/CA_SR-sAX9f ... _copy_link
The idea is to use the video nugget as “bait”, inciting curiosity in users to click and be directed to the full video, where you will have more time and opportunity to work on the topic in more detail. If you also want to bet on this format for your company, take note of these tips:
Think carefully about choosing the section
There is no point in taking any part of your video and putting it as a brazil phone number data nugget. This part needs to be carefully chosen because it will determine whether or not the user will be interested in watching the entire video. Therefore, choose an interesting and intriguing part for the nugget.
Take care with the cut
Editing a video nugget is quite simple, basically cutting the chosen part of the video. However, it is important to be careful not to leave long pauses, unnecessary introductions or any other part that is a “waste” for the user, which could make them lose interest in the content. The video nugget needs to be dynamic.
Add caption
Instagram, for example, has an autoplay feature, where the video automatically starts playing without sound when the user scrolls past it in the feed. This is why captions are so important, because if the user is in an environment where they cannot turn on the sound, they will still be able to understand the content of your video.
When subtitling your video, it's worth paying attention to the font size (not so big that it covers the content, nor so small that you can't see it), the contrast (be careful when putting light subtitles on light backgrounds or dark subtitles on dark backgrounds) and the font (use simple, easy-to-read fonts).
Prioritize the vertical format
It is worth remembering that the main networks that are successful for video nuggets, such as Instagram and Facebook, are viewed on mobile phones, in portrait format. If your video was designed this way, the chances of engagement are greater.
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