Refers to the early stages of contact with a potential customer

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Search Engine Results Page (SERP): Search Engine Results Page
The results page displayed when you search for a keyword or keyword phrase on Google, Bing, and other search engines

Segmentation: Segmentation
A method that aims to divide the market that companies are interested in into segments and create a strategy for a small market selected from these segments.

Social Listening: Social Listening
The process of using digital or social media channels to discover and evaluate what people are saying about a company or brand online.

Social Media Marketing: Social Media Marketing
The process of gaining traffic or attention through participation on social media sites

SaaS: Software as a Service
A web application that charges a one-time or uae telegram lead periodic subscription fee for an automated system or application that performs a specific task or series of tasks.

Social Selling: Social Selling
The process of using social media platforms and tools to develop meaningful relationships with potential and existing customers.

Target Persona: Target Persona
A fictional person representing a typical customer for whom you are considering marketing products and services.

Creating personas for each product/service or solution is crucial for your future marketing activities or anything else related to customer acquisition and retention.

Technical SEO: Technical SEO
Technical SEO is the process of making it easier for search engines to crawl and access your web pages. Resolving technical SEO issues, such as site speed and minimizing page errors, improves users' experience with your site.

TOFU (Top of Funnel): Top of Sales

Touchpoint: Touch Point
A touchpoint is any time a potential or existing customer comes into contact with your brand before, during or after purchasing something from you.

Unique Selling Point: Unique Selling Point
The uniqueness of a product or service. In other words, what makes it different from its competitors.