Here are some useful AI tools for audience research

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To find out, we asked our community of marketers on LinkedIn which tools they use and find most effective. An overwhelming 86% said ChatGPT is the leading tool.

While ChatGPT currently holds the top spot, keep in mind that other AI tools will emerge and evolve. It also matters what you should use the tool for. If you’re interested in SEO or customer journey mapping, take a look at the tools below that may be more suitable for those purposes.


Artificial Intelligence Tools for Digital Marketing
There are many great AI tools out there that can help improve your digital marketing efforts. The ‘best’ tool for you will depend on your company, industry, budget, and goals.

Here are some great all-in-one AI tools for digital marketing cyprus telegram data followed by ones for specific functions:

Sprout Social : Can handle a variety of marketing functions, from social media and customer service to digital marketing and competitive intelligence (including sentiment analysis).
Zapier : Uses AI to improve and streamline a variety of functions, including sales and customer success operations, content and video, PR, and social media.
HubSpot : Uses AI to conduct company research, build websites, draft prospect emails, enhance data analytics, and create social media copy.
AI Tools for Audience Research
As a marketer, it’s crucial to understand your target audience’s interests, needs, and problems. Without it, you’ll create content that doesn’t resonate with the people you want to attract and influence.


Answer Socrates : Provides information about what types of questions people are searching for.
SparkToro : A powerful audience research tool that collects data about potential customers.
Google Trends : Helps you discover what content is currently resonating with audiences.
AI Tools for Customer Journey Mapping
Do you know what your customers are doing on your website? Do you know where your potential customers and existing customers are coming from?