Infographic: The 8 steps to creating an email campaign

[hasanthouhid0]

Nowadays it is common to use the emailing channel in its communication strategy. Whether you go through an agency, or create it yourself, it is necessary to follow 8 mandatory steps for maximum performance.

We offer you the 8 steps to follow imperatively before sending any email campaigns. All in infographics and in 8 bits!



The 8 steps of designing an email campaign


Les_8_steps_de_creation_dun_emailing_V2.png

In summary:

Step 1: You need to define a goal for your campaign. Sending first dataset because you have to, or because it looks good, are not goals and will not achieve anything.

Step 2: Before sending any email, it is imperative to work on your database by segmenting it and targeting your mailing. Prepare your database before setting up your email software !

Step 3: Choosing the date and time of your campaign is important for your results. There are dates and times that are more effective than others, Tuesday at 10am is a good time slot for B2B sending.

Step 4: We hear everywhere that content is king and it's true! It's what you put in your mailing that will make all the difference between a campaign that works and one that doesn't. Plan unique and original content adapted to your target!

Step 5: Interesting them is good, getting them to come to your points of sale or visit your site is better. It is more than advisable to put a visible and impactful Call-To-Action to fulfill your objective.

Step 6: We certainly don't need to tell you this, but today it is out of the question to send a message that is not personalized. Addressing your recipient is the minimum to do otherwise you risk being seen as a commercial spammer.

Step 7: It is mandatory because it is a legal obligation. You absolutely must put an unsubscribe link in each of your campaigns. No need to procrastinate, it is not an option not to put a link!

Step 8: Finally, this step is done in two stages. One before sending which consists of putting a tracking behind each clickable zone of your mailing. One after sending which is the analysis of the performance with the different rate measurements and the calculation of your ROI.