The logistics management of e-commerce

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The first and most important of these challenges is that is, taking care of the entire process between the storage of the product until the customer receives the package at its destination. This is stated by the CEO of Viva el Cole, who highlights that "we must take into account that times on the Internet are increasingly shorter and it is necessary to be very agile with the preparation and shipment of orders. Before starting to sell, we must ensure that our warehouses or logistics operators are able to prepare and ship orders in very short periods of time, normally in a few hours."

But to ensure a smooth and on-time delivery, it is also necessary to take the utmost care of the previous step, which consists of classifying and storing all the products, ensuring stock afghanistan telephone number data optimisation and maximum control of the merchandise throughout the process. In short, correct storage is the key to ensuring that orders can be shipped and reach their buyers on time.

Another aspect that is also particularly relevant during these days is the return of products. Special campaigns such as back to school result in an exorbitant growth in orders, so it is not unusual for managing possible returns to take up a significant part of the work of e-commerce teams at this time. In this sense, it is important that employees carry out good reverse logistics management to collect the returned product and integrate it back into stock so that there are no confusions or errors.

Finally, paper companies that venture into online sales for the back-to-school season must also take into account customers who buy from their smartphones. As Viva el Cole CEO Ignacio Muñoz González points out, “for a few years now we have seen how the month of August is increasingly better in terms of sales . This is because a higher percentage of sales are made from mobile devices, since customers can buy from their vacation spot and do not need to have a computer with Internet access .” Therefore, preparing the brand's website so that it is also easy to use from a smartphone is one of the main keys to guaranteeing a good customer experience anywhere.