Econsultancy , one of the most recognized consulting organizations in marketing and Internet, has generated new interesting data around this willingness of the group in a company or brand to work on email campaigns.
Success in email marketing depends on collective involvement
Based on data from the 2017 Email Industry lesotho business email list Census , the information is more than clear: the organization's marketing-focused team is responsible (i.e., everyone), even if part of the same team is focused on other tasks:
Statistics from Econsultancy, 2017. It is highlighted that email marketing is now the responsibility of "everyone" in the company.
Statistics from Econsultancy, 2017. It is highlighted that email marketing is now the responsibility of “everyone” in the company.
As can be seen in the graph, this weighting has advanced over the years. In other words, almost half of the respondents believe that email marketing should be a collective process by all those involved in the organization's marketing, even if the execution ends up being the responsibility of only one person.
Integrating your email marketing team
According to Econsultancy's statistics, it is essential to build a good email marketing team ; while the idea of everyone pulling together sounds great for many organizations, the truth is that a team without order never really executes its assigned tasks and activities, which eventually results in total chaos.
An effective email marketing team must include the operational team that actually makes things happen. That is, the team must include people who really bring the content to life, from the famous copywriter who will create high-impact texts, subjects and calls to action, to the designer who will make the newsletter piece you are preparing for your users really attractive.
Email Marketing Calendar for August
In the end, the important thing is that we see how email marketing has grown to be a strategic tool, involving even the heads of departments and/or agencies, beyond being what it was considered in the past: a truly solitary activity.
