CTAs often include exclamation marks or directly challenge users.

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3.- Location of the CTA
cta locationCTAs should be placed where users will see them. There is no point in developing an online marketing campaign to drive traffic to your website and developing a great CTA if it is not seen.

It is recommended that the CTA be located in a place where users frequently visit, bua africa whatsapp number south africa where they will see it. A common place to place CTAs is at the top left of the page. This is largely due to the Western custom of reading from left to right.

To a large extent, users whose writing and reading respond to this movement tend to view web pages from left to right, diagonally from the top. That is, they do a superficial reading, starting from the top and ending at the end of the text, at the bottom right.

For this reason, it is also a good idea to place the CTA at the bottom right. End of the website, end of the text or content and end of the reading.

It is never recommended to use more than two CTAs per page. Contrary to what may seem, more indicators do not mean more interest from the audience. On the contrary, many users are wary of numerous offers or intrusive messages.

4.- Sense of urgency
CTA of emergencyIt is essential that CTAs create a sense of urgency in order to achieve greater impact. It is about getting the user to click because they want to.

For this reason,

Similarly, it is recommended that CTAs use specific numbers or figures to specify what the user will get. For example, to indicate that the brand is offering a discounted price on the previous price or another offer.

5.- Design


CTAs should be integrated into the rest of the brand design. The company should ensure that its aesthetics and design are in line with its sales policy or the values ​​it defends. Thus, the design that is printed on the entire branding of the brand helps users to have a specific concept of it.

Design is one of the elements that a brand must take the most care of, as it makes the difference between falling into complete oblivion or becoming a reference for users. Therefore, CTAs must maintain a design that is in keeping with the rest of the website, maintaining visual coherence, without losing their attention-grabbing characteristic.

What CTA color should a brand choose?
Color psychology
CTA color psychologyEvery detail of the product that a brand offers and even the brand's own campaign affects and has a response on the user, from rejection to purchase.

Some factors can encourage a purchase, others discourage it. According to some studies, 93% of consumers consider that visual appearance is the factor that contributes most to the final purchase decision. And precisely, 85% of consumers claim that color is the main reason why they decided to buy a certain product.