Nano-influencers are not included in compensation plans. They are usually organic replicators of brands, such as when they do tutorials or unboxings on their own.
Micro -influencers who promote a brand are compensated through giveaways.
Macro influencers are managed through public relations campaigns, with global objectives such as increasing brand visibility massively.
To keep track of this entire promotional structure, brands are moving away from offering influencers flat fees . That now-outdated method is being replaced by performance-based compensation. This new model ties influencer compensation to specific metrics, such as sales generated, web traffic, or engagement rates, ensuring that brands pay only for tangible results .
