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This method makes it easy to set up your advertising budget. . Calculate your advertising budget based on your breakeven point You can prevent losses by subtracting sales costs, including cost of goods sold, from sales and setting your advertising budget so that it does not exceed the break-even point. . Calculate your advertising budget based on LTV Another method is to calculate the advertising budget based on the average number of repeat purchases by a customer. For example, let's assume that a customer repeats three times a year.

If the monthly sales of a new customer is00,000 yen, you can niue email list 150000 contact leads allocate 00,000 yen, including repeat purchases, to your advertising budget. STEP : Decide on your target Next, decide on your target. By clarifying the attributes of the customers who will purchase your company's products, you can determine "what advertising medium should it be featured in" and "what kind of creative will resonate with them." When deciding on your target, it's a good idea to have a model image (persona) so that there is no misunderstanding in the marketing department.



Persona image full name Tokyo Family Composition Husband, child (6 years old) annual income0 million yen Education College Graduate worries I am worried about postpartum weight gain Lifestyle Remote work means little exercise values Focus on results I get frustrated when I don't see results right away If you would like to know more about how to set your persona, please read the article below. Click here to learn more about Persona statues! The following article provides a detailed explanation of persona images.