As for how KFC handled this, Dani went on to say: “They are reacting cambodia whatsapp number to the situation as a crisis rather than saying that they had thought about this scenario and are going to go back to stability very quickly. So I think it’s shown that they were not resilient enough.
It still stands that they handled the situation as gracefully as they could, relying on self-deprecating humor to bring some comic relief to the whole ordeal, as is on par with their brand. A healthy 9/10 for this crisis management plan example, for sure.
Lessons
Plan for contingencies and perform a premortem analysis. It helps to anticipate hypothetical crisis situations like this one (especially logistics-related) to better prepare for if it actually happens. We talk more about this in our blog Crisis Communications Plan In 8 Steps. (Psst, go to the paragraph: Identify common crisis scenarios, i.e. anticipate a crisis. You’re welcome.)
Own up to the mistake.
Keep your stakeholders informed.
