What was wrong?
The response doesn’t seem to be very thorough, yet it seems impossible buy whatsapp number database to be prepared for this kind of brand reputation crisis. In fact, the only thing Corona Beer could have done better is reacting immediately to the trend shown in Google Search – a powerful narrative and a quick response could have prevented the situation.
#3 H&M’s scandal – a black child wearing the ‘coolest monkey in the jungle’ hoodie
In 2018, H&M displayed an online advertisement that showed a black child wearing a hoodie reading “Coolest monkey in the jungle.” It immediately led to discussion on social media – Twitter was abuzz with criticism from users who accused the brand of promoting racist undertones.
