If your list is shrinking faster than the number of subscribers you’re acquiring, you need to take action. This post will share seven strategies you should follow to reduce your unsubscribe rate and ensure a successful email marketing campaign .
1. Segment your list
A common mistake newbies make is sending the same emails to everyone on their list all the time. The problem with this approach is that you send content that doesn’t align with your subscribers’ interests. At this point, you can expect your unsubscribe rate to skyrocket.
To avoid this problem, group your recipients by specific c level contact list attributes so that you can send targeted emails to each group. This practice is called list segmentation.
Email list segmentation radically increases the performance of email marketing campaigns:
Source: Medium
Source: Median
Let's say you run an online fashion store. Instead of sending one email to both men and women, you can send separate emails to each segment. If you run a pet store, you can send different emails to cat and dog owners.
You can see the logic and benefits of this approach.
In addition to customer attributes, there are other ways to segment your list. For example, you can monitor subscribers' actions both on and off the page using lead nurturing tools. From there, you can distinguish between those who are just looking for products and those who are ready to buy them.
You can also segment based on your subscribers’ preferences. Ferguson, for example, asked his subscribers directly about the types of emails they would like to receive:
Source: PinPointe
Source: pinpoint
Using the feedback provided by subscribers via email, Ferguson is able to tailor his email campaigns to the preferences of each subscriber group. The strategy results in higher open rates and drives more conversions!
2. Use double subscriptions
A double opt-in is when you send an email to the subscriber to confirm their interest in joining your list. After they have clicked the confirmation link in the email you sent, they will be added to your list.
Using double opt-in forms will help improve the quality of your leads.
Source: Mailjet
Source: Mailjet
If you want to reduce your unsubscribe rates, double opt-ins are also your best option. Double opt-ins help reduce unsubscribe rates because they help validate consent.
