The Role of the Person in the Purchase Decision-Making Process
Potential life cycle (how often do they indian phone number for whatsapp purchase the product or service?)
What is stopping him from making a purchase?
This is the section that marketers and other teams should pay the most attention to. Only by knowing the problems and obstacles of customers can a company develop and offer the most relevant solution.
Main battles and sore points
Obstacles they are facing
Irrational/rational fears
Influences and sources of information
To identify your ideal customer’s buyer’s journey, find out who they listen to, who they trust, and where they search for solutions. This information is a valuable source for guiding your influencer marketing, communications, PR, and ad and content placement efforts.
Blogs, social networks and favorite websites
Preferred media (digital and print)
Influencers and opinion leaders they trust and admire
Favorite events, conferences (online or offline)
