In order to survive as a traditional organization in a network economy, it is necessary to critically assess the value creation of your organization. Is there still a traditional value chain within your organization, where the customer is only the last link? Then it is important to let the customer become part of the value creation. The developments surrounding the network economy influence every process within your organization, from supply chain to marketing.
For (medium) large organisations it can be strategically interesting to compete with the current platforms. This can be done by, for example, starting their own platform. Small businesses can profit from the success of the large platforms by joining these platforms as a seller. In the Netherlands, for example, parties such as Bol.com and Thuisbezorgd.nl facilitate contact between companies and consumers via their platform.
Is this book for you?
In The End of Competition? author Cor Molenaar shares a realistic and clear vision of the current network economy and developments in the near future. The author knows how to convincingly convey the need for companies to participate in the network economy. He also provides concrete tools that (medium) large and small companies can start using immediately. The book is therefore especially suitable for managers of companies that feel they are slowly losing the competitive battle with the platform giants, or people who are interested in the strategy of platform organizations.
How do we ensure that consumers and patients will use the digital applications that we offer? This is a current question in the healthcare and hospital sector, for example. Medical information is increasingly being made available digitally and the number of digital services is increasing rapidly. What are the factors that increase the success of a digital service? And how do you reach your target groups? I would like to share with you the insights that I gained in healthcare.
Of course, everyone knows that (healthcare) brazil telegram data 30 million consumer behavior is changing. As consumers, we are continuously online and we expect constant service, also from the GP practice, healthcare organization or hospital. Moreover, in the Netherlands we are facing the major challenge of offering care closer to the patient, i.e. at home.
That is why more and more digital services are being offered in healthcare. We compare experiences with healthcare providers online, for example via websites such as ZorgkaartNederland and Solvo. The medical file is available online for healthcare consumers in many hospitals and GP practices in the Netherlands. People can increasingly decide when and where they want to start their own treatment. And via social media and services, for example, we easily seek contact with doctors and other healthcare providers.
Chances are you don't know BeterDichtbij yet, especially if you work outside the healthcare sector. That's why (without wanting to advertise) a very brief explanation of this digital service. For over 1.5 years we have been working with this service to enable simple and secure communication between healthcare providers and their patients, together with GP practices and hospitals.