According to statistics, from , to , among the indonesia phone number list fresh food e-commerce platforms, only % achieved profits, % broke even, and % suffered losses. This unhealthy industry state eventually brought about a major reshuffle in the fresh food e-commerce industry, and almost all entrepreneurs failed. This industry-wide collapse revealed the natural limitations of the fresh food category. On the supply side, the supply of fresh food is scattered, the degree of standardization is low, and on the demand side, seasonal fluctuations are obvious, the unit price of most fresh food customers is low, and consumers are extremely sensitive to prices.
Coupled with the high breakage rate and high logistics costs, fresh food is not only a lucrative business. Daily Yuxian founder Su Zheng once said, "Fresh food retail is like sticking your butt out to pick up steel." But in the hands of the giants, "steel-picking" fresh food e-commerce has gained a new value dimension. When fresh food entrepreneurs were struggling with losses, P quickly rose to prominence through the purchasing model and completed a major step in category expansion and broke through the user circle. This process is certainly driven by model innovation and tens of billions of subsidies, but the underlying factor is that P is aware of the traffic value of fresh food and agricultural products, and quickly introduces C digital and other standard products, instead.
