This is a factor that is sometimes overlooked or, at least, not taken into account as much for SEO as link building, the use of keywords or other elements related to this area of digital marketing.
But let me tell you that it is a compelling reason for Google when deciding whether your content “deserves” better (or worse) positions than other competitors.
And today we are going to see its importance!
You don’t need to worry too much about your domain authority when you’re just finishing building your website, because you’re basically starting with “zero authority.”
But it will start to become more and more important until it becomes a criterion that must be consulted periodically and above all, we must know how to increase it!
If you want to know everything about this criterion, we encourage you to continue reading:
What is domain authority?
Domain Authority (DA) is a very important Off-Page SEO indicator, initially created by MOZ, which measures the quality, reliability and authority of a website.
How is DA understood? This value fluctuates between 1 and 100 , where a higher number indicates greater authority and, therefore, a better position in search engine results pages (SERP).
Δ DA= Δ position in the SERPs
Although the concept of DA is inspired by Page Rank , a metric developed by Google to rank websites, Domain Authority has evolved to incorporate several other factors into its calculation.
In less technical terms, domain authority can be compared to popularity or fame in the offline world.
Just as a popular person may be more credible , a website with high domain authority is more likely to be favored by Google in search results.
External factors, especially backlinks or inbound links from other domains, play a crucial role in determining domain authority.
Not only the quantity, but the quality of these links significantly affects the value of the domain authority; the links must come from sites with some authority and not be penalized by Google .
If you're just starting out with a website, keep in mind that yes, domain authority is important, but there are also many other factors that can influence your ranking, so don't obsess over this metric.
Keep in mind that high authority sites also started from the bottom, and improving domain authority is a gradual process that requires patience and strategy.
How do I check my domain authority?
Now that you know the importance of this metric, you're probably wondering what your website's DA is and what you can do to improve it.
Well, measuring DA and optimizing it is easier than you think, since today there are a number of tools that make this job easier:
Tools to measure your DA
As always on the Internet, we can find more than one alternative to find out the information. Here we bring you the most interesting options:
MOZ
Moz is one of the most used tools by professionals to know the domain authority, and the reason for this is that it is free.
Moz
To do this, you will need to register an account (also free of charge)
to check domain authority through the tool is to download a MOZ extension for Google Chrome (you can find it under the name Moz Toolbar ).
Once it is activated, it will be a matter of loading the page and at the top you will see the DA data. It will also indicate the PA value and the number of follow and nofollow links associated with a given page.
Ahrefs
Unlike other related tools, Ahrefs focuses on measuring domain authority korea whatsapp number data by averaging the quality of the links pointing to your website.
Ahrefs
It also has an internal metric or ranking that allows us to know the position of the website taking into account the quality of the links.
It is even very practical to know the PA ( Page Authority) data , although in the tool it is called URL Rating .
This tool is paid, although it is possible to access a demo account. However, it is very limited.
The good thing about Ahrefs in terms of the data we are dealing with in this article is that it has the free tool “ Website Authority Checker ”.
By simply entering the domain in question, you can find out the authority of your website, the number of incoming links and the number of websites that link to you.
