Because marketing strategy is not rocket science - it’s simply good sense.Marketing has come a long way in recent years, driven by the development of digital marketing. Traditional marketing methods such as bulk sms ireland direct mail, email marketing and telemarketing have been joined by an ever growing number of alternate channels such as content marketing, social media and marketing automation.Despite the increase in marketing channels many of the traditional marketing and lead generation channel still remain effective. What has changed though are the ways in which to maximise the value from traditional marketing and in particular where by integrating a range of different marketing activities increases all-round effectiveness.
Telemarketing has a number of uses; as well as generating sales leads it can also be used to build high quality databases. Read on to discover what role telemarketing takes in the digital age.A prospect database is to a business like fuel is for a car – it’s vital to move forward! Using telemarketing to build a high quality database containing useful information is a great starting point for any marketing activity and should not be overlooked.The power of having a two-way conversation with prospects through telemarketing should not be underestimated. The level of insight and information that can be gained through a two-way conversation is so much greater than through any other channel.
