Online personal branding is the image that others create or perceive of us through what we share on the Internet, especially on social networks. And when we say “others” we also mean companies. Nowadays, they can find a lot of information about their teams, and also about the candidates who apply for their vacancies, just by “googling” their name.
What is the purpose of online personal branding?
As explained in this post about the best tools for job searching , social iran phone number data networks and online job portals have become the main search tools. Therefore, having a good online personal brand can open the doors to the job you were looking for. Personnel recruiters take into account the profiles they find on social networks, so it is essential to know how to adapt them to what they are looking for, as well as to pay special attention to what they are looking for.
Advantages of having a good personal brand online
A good online personal brand is very useful in the workplace. If you have all your profiles taken care of and updated, you will have more chances of companies noticing you and what you can contribute. Keep in mind that it is your best argument, your cover letter.
Strategies to create your personal brand on the Internet Use the same name on all social networks
If you always use your first name and surname, you should keep it on all your profiles. Let's look at an example: if your name is María del Carmen García Pérez and on LinkedIn you have Carmen García, keep it that way on any other platform so that you can be identified. This will avoid confusion if on other networks you have chosen M.Carmen García, on another Carmen G. Pérez...
