Why optimize your e-commerce with SEO?
Betting on the right keywords
Optimize Google Snippet
Improve user experience
Publish quality content
Focus on a good netlinking strategy
Why optimize your e-commerce with SEO?
What's the point of creating an e-commerce site with an eye-catching design and many references if no one visits it? Among all the marketing tools and levers that e-retailers have access to, e-commerce SEO (natural referencing) is one of the most interesting in the long term.
In reality, SEO is the most profitable and sustainable web marketing "boost" of all. The positions you gain through natural referencing can bring in traffic in quantity and quality . If done effectively, algeria phone number library SEO optimization will allow you to increase your sales, sometimes drastically.
Unlike SEA (i.e. paid referencing), SEO is effective over time . The positions obtained in the SERPs will not disappear overnight, unless you suffer a tragic penalty from Google (all the more reason to maintain the SEO of your e-commerce !). Each position gained in the SERPs increases your conversion potential and ensures you acquire traffic.
Betting on the right keywords
To optimize your e-commerce site with SEO, you must first research and include the right keywords. First, you need to know the keywords on which your site is positioned and then determine which ones you should bet on.
First step: start by knowing your positioning in relation to the competition . You can use tools to analyze the keywords (with Semrush or Ranxplorer ) on which your main competitors are positioned and indicate the proportion of keywords that you share with them. In other words: you will quickly spot the missing keywords. At the same time, use your common sense: list the keywords that correspond to your sector of activity and the products or services that you offer.
For some of you, working on the most competitive keywords will be the most appropriate. For others, it will be better to get around the difficulty and focus on long-tail and niche keywords . Why? Because positioning yourself on the most competitive keywords will be far too long, if not impossible. Thanks to this targeted analysis, you will find keywords on which your competitors are positioned and which you have never thought of.
