This trend is presented as one of the most important digital marketing trends for 2019. With a variable and difficult-to-capture audience, you must make sure to share information that connects with the customer in just a few seconds.
To do this, it is advisable to use original, precise and concise content, always maintaining quality.
Benefits of fast content:
-Promote your brand presence and CTR.
-It allows you to share fleeting and ephemeral content, but with an impact on users.
-Use interactive content formats.
-It is one of the most used strategies and one that generates the best results.
To do this, it uses:
Stories.
Microvideos, etc.
-You can use this strategy without having to invest a large amount of resources. You can implement it through social networks.
Small Data
It is essential for an efficient marketing strategy. Small data is a detailed analysis of information about the behavior of the user or potential client ; which optimizes the results that your business can have.
With the data acquired, your company will be able to establish a closer relationship with your customers. You will also be able to clearly understand the desires and needs of your users and apply specialized strategies based on this.
On the other hand, the difference between small data and big data is that the former provides qualitative data, referring to the feelings, opinions and emotional states of users, which condition their religious email list purchasing processes in real time. While the latter studies behaviors and predictive patterns on a large scale.
-You can use it on various channels. For example:
Social networks.
Mobile phones.
Podcasts, etc.
-It is easy to use, regardless of the size of your company.
-It has a low cost, since it focuses on medium and short-term objectives.
-Allows your company to achieve higher levels of productivity and effectiveness.
-Your customers can feel satisfied with the products and services you offer them; and those they ultimately purchase.
Augmented Reality
This technological innovation is no longer limited to movies and video games. Today, it also has an impact on consumers' purchasing decisions.
Benefits of small data:
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