Adding titles to your editorial calendar also provides clarity germany whatsapp number free on what you’re working on and can even fuel inspiration for additional content.
Content type
The type of content — such as a podcast, email, video, or guide — used to reach a particular audience is important for all marketers, as it clearly defines how the content is planned. Having it written down in your editorial calendar also helps you identify gaps in the types of content you’re covering.
Melanie Deziel , @mdeziel ,
The best content for ANY channel is one that:
It's in the right format for the platform
It has an interesting focus for the audience
It has the quality that the public expects
Recognizes the stakes for the audience
Includes faces/voices to relate to
Don't publish content without first adapting it to the medium.
IN ANY CASE, remember:
People love STORIES So, tell a personal story in your next email campaign. Write a #fridayintroduction on Instagram. Add a personal About Me page. Write a LinkedIn story.
Section
Having this field is especially useful for larger companies, where content is likely to be spread across a number of sections (lifestyle, travel, music, etc.). The lack of a column with content topics could make the calendar less clear for team members. You can take it a step further and color code sections for clarity.
